A while back the New York Times implemented a policy that people were allowed 20 articles per month on-line at NYTimes.com. I guess 20 per month wasn't getting enough paying subscribers, so it's time to cut it in half. As of April 1st, they are changing that limit to 10. If you want more, be ready to pony up $15/month or more.
In the time since their only 20 policy, their pop-up advertising has gotten more aggressive. The NY Times advertisers seemingly are more aggressive than those on most other news websites. I'm not complaining since I get a bit of surfing for free, but it does make me wonder: How can so many other news organizations manage to make ends meet without all the carrot and stick antics? Obviously the ads are managing to pay the bills for the other guys so why can't the NY Times make it work.
I guess the next step is for the NY Times to go full subscription only. Yes, I will miss it. But I can go to so many others, including sources for many of the NY Times articles, and read them for free.
And by the way, the digital subscription does not include the famous NY Times Crossword puzzle. That'll cost ya $6.95/month more.