Jun/02
2012

National Instruments And A Failure Of Eye Candy

I work with sciencey types, you know, engineers, astronomers, physicists, and the like. Engineers love one thing more all others in this world: tech toys. They love their machines. The more gauges, dials, knobs and levers the better. It should be like a tiny airplane cockpit where everything is so tightly packed if you sneeze while using it you screw up the entire measurement.

Since we're a lab we have lots of these things, and since we have lots of these things we have people come all the time to try and sell us more. National Instruments is one such vendor and today they were visiting us in our cafeteria. Their table was covered with a nice blue cover emblazoned with their logo, and laden with widgets, gadgets and mini airplane control boxes (scopes, meters, whathaveyou.)

They also supplied a little eye candy who was so tightly packed into her NI shirt that it reminded the viewer of Oscar Meyer. And while that might work at other companies it completely fails where I work because all eyes were exclusively on the products (the electronic ones that is.)

See there are many types of geeks out there, but the type I work with are only blinded by technology, their hormones long ignored probably gave up the ghost well before they even joined. As such Candy Lady not only was bored, but lonely and frustrated by the lack of attention (note that her male peer had no such issues.)

NI should know their market. If they really and truly wanted attention they would have shipped the broad back and sent over several cases of foam bouncy balls, gewgaws with LEDs or just plain pens, all of which would have brought in more potential customers. Hell, even candy, the real kind, would have worked. But boobs? Not even, that only gets embarrassed silence and clients quick stepping it past.

2 comments
Comment from: Emilie [Visitor]
Hello u235,

I work for National Instruments and found this blog post in a monitor I have set up for the social web. I wanted to clarify that the person you met was indeed, an NI employee. We feel every NI employee should be a positive reflection of our company vision and values and we empower our employees to do so. We're relieved to hear your eyes were on our products, and not elsewhere, as I assure you, that was the sole purpose of our visit. 
Just like you, we're a company of engineers, so we know that the real way to get an engineer's attention is to provide innovative products and solutions to solve the toughest engineering challenges.

Kind regards,
Emilie Kopp
NI Social Business Manager
06/06/12 @ 16:39
Comment from: u235 [Member] Email
More foam bouncy balls please!
06/06/12 @ 18:02